How The Sausage Gets Made
We publish the parts of festival promotion that other promoters treat as trade secrets, mostly because we think the trade would be better if everybody did.
The seventy-two hours before gates open
What the site looks like on the Wednesday, when it is a field with a lorry in it; what goes in first and why; and the reason the last thing to arrive is always the thing people notice first. Written on the Monday after Homowo, on very little sleep.
Read itEverything else
Notes From The Field
How a line-up actually gets booked, nine months out
14 July 2026
The seventy-two hours before gates open
28 June 2026
What the food village costs, and who gets paid first
2 June 2026
Why we rig the PA for the back of the field
11 May 2026
Getting nine thousand people home from Labadi at 2am
24 April 2026
The permit trail: a festival in Accra, start to finish
8 April 2026
Written by the crew
Everything here is written by somebody who was there
No agency, no ghostwriter and no house style. If a piece is about the PA it was written by Yaw, and if it is about the permits it was written by Kofi, at eleven at night, in one go.
Be The First To Know About Upcoming Festivals
One mail a month at most: on-sale dates, line-up announcements and the pre-sale code, twenty-four hours before everybody else gets it.
you@example.com
