We Do All Six In-House
A promoter who subcontracts the stage does not control the show. Here is everything we own, staff and answer for — on our festivals and, increasingly, on other people's.
What we do
Everything Between The Idea And The Encore
Six things, and we do all six in-house. A promoter who subcontracts the stage does not control the show.
Festival production
The whole thing, from the first site visit to the last skip leaving the field.
Artist booking
We book the bill ourselves — 214 artists since 2015, and we pay on the night.
Stage, sound & light
Our own rig, rigged for the back of the field rather than the front row.
Ticketing & entry
Mobile money first, because that is how Ghana actually pays for things.
Brand partnerships
Six sponsors a festival, never sixteen. A field of banners sells nothing.
Safety & licensing
The permits, the medics, the stewards and the plan for when it rains.
In detail
What Each Of Those Actually Covers
The scope we quote against, rather than the scope we advertise.
Festival production
The whole thing, from the first site visit to the last skip leaving the field.
Site design, traffic plan and build schedule
Contractor procurement and on-site management
Bar, trader and food-village operations
Artist booking
We book the bill ourselves — 214 artists since 2015, and we pay on the night.
Headliner and support negotiation
Contracts, riders, visas and per diems
Backline, hospitality and ground transport
Stage, sound & light
Our own rig, rigged for the back of the field rather than the front row.
Line-array PA to 14,000 capacity
Stage build, roof and barrier
Lighting design and video walls
Ticketing & entry
Mobile money first, because that is how Ghana actually pays for things.
MTN MoMo, Telecel Cash and card
Scanning, wristbands and access control
Refund and resale handling
Brand partnerships
Six sponsors a festival, never sixteen. A field of banners sells nothing.
Stage naming and activation space
Sampling, trading and hospitality rights
Post-event reporting with real numbers
Safety & licensing
The permits, the medics, the stewards and the plan for when it rains.
Assembly permits and police liaison
Medical cover and welfare tents
Crowd modelling and egress planning
The rig
We Own It, So We Answer For It
Hired-in kit arrives on the Thursday with somebody else's operator and somebody else's priorities. Ours lives in a warehouse in Tema and goes out with our crew.
PA
Line-array to 14,000
Main stage
16m × 12m, roofed
Lighting
Two full trusses + video wall
Power
2 × 250kVA, N+1 redundant
Entry
12 scan lanes, offline-capable
Payments
MoMo, Telecel Cash, card
We also build other people's events
Around a third of our year is now other promoters, brands and university unions hiring the crew and the rig. Minimum engagement is a single day; the largest we have done outside our own festivals was 11,000 in Takoradi.
From GHS 45,000 a day
8 weeks' notice
Asked often
Things We Get Asked
How do I get on the bill?
Send a link — not a file — to hello@bloom.live any time. Adjoa listens to everything that arrives before the end of March, and we put four new acts a year on the small stage at Highlife Garden.
What happens if it rains?
We run. Every one of our sites has covered ground for at least a third of the capacity, and the stages are roofed and earthed. We have only ever stopped a show once, for lightning, and everybody got the night back the following March.
Is the site accessible?
Yes at all four festivals: level or matted routes, an accessible viewing platform at every main stage, accessible toilets near it, and a free ticket for a personal assistant. Mail hello@bloom.live and we will call you before the day.
Be The First To Know About Upcoming Festivals
One mail a month at most: on-sale dates, line-up announcements and the pre-sale code, twenty-four hours before everybody else gets it.
you@example.com
