One glass counter on Oxford Street, 2016
Orbit began as six feet of glass counter at 12 Oxford Street in Osu. We bought phones, tested them, cleaned them up and sold them again, and for the first two years that was the entire business. Everything the shop does now was learned standing behind that counter.
What we learned is the reason for the rest of it. People kept coming back, and almost never because the thing had broken. They came back because nobody had shown them how to use it. So we started setting everything up on the counter before anyone walked out with it, transferring the photographs, putting the SIM in, getting the email working. It is the slowest way to sell a phone and it is the only one that leaves both sides satisfied.






